If you follow me on Twitter or Instagram, you know that I am OBSESSED with a website called Ruelala to shop. I have reached that stage in my life where I like fewer, but better things. However, I hate paying full price for them, and especially taxes!! I love my designer bags/clutches, and I find that Rue always has the best deals. Read on below to understand how to use this site! I also have a code that you guys can sign up with to receive $10 off your first purchase. No, this post is not sponsored in any way- I’m just sharing my favorite way to shop!
Ruelala has changed the way people shop. They have revolutionized the shopping experience and taken away the concept of shopping cart abandonment. Ruelala is a members- only website that offers a fashion experience through its private sales held daily at 11 am EST. The concept revolves around giving their members exclusive discounts valid only for 36-48 hours, during which time people flock to the website to grab items they have wanted. There are limited quantities of each item, which causes a stir and more excitement built around this type of experience.
The company started in 2008 by Ben Fischman, the same CEO who originally started Lids. Yes, that Lids that sells hats in almost every mall today. Fischman understood the idea of heightening anticipation to make a product sell faster, which would also remove shopping cart abandonment. How many times have you gone to a website, picked out a few items and added them to your cart- only to leave them there and continue going about your day? There was no catalyst to make you buy the product immediately. Rue changes this concept by only offering limited inventory. This means that if you do not act fast, the item will sell out and you won’t have the option of purchasing it anymore. Also, once added to the cart, each item only stays there for about 10 minutes while you continue to browse.
This method of shopping is called “flash sale,” and has worked wonders in recent times because fashionistas worldwide (much like myself) keep their eyes on upcoming boutiques and set aside a few minutes each day to look into and shop the sale.
The excitement around Rue extends to customers who want brand name items such as Louis Vuitton, Prada, Fendi, Jimmy Choo, etc. but cannot pay full price in store. All of these brands offer discounts between $200-$400!
What do you think about this “get it while you can” model of shopping? I use this every day to see what I might want, and I have saved so much by buying from here rather than in store or other websites.
I have a code that you can use to sign up and save $10 when you purchase your first item! Keep in mind, they offer all kinds of brands. From Sperry Topsider, to Prada, from Gymboree to YSL, they have it all. Its for men, women, and children, and they also have deals on travel getaways!